Virtual Monetization Summit | February 4-5, 2025

10 Imperatives When Building an Enterprise Marketplace

Enterprise marketplaces help organizations improve customer satisfaction, revenue prospects and operational efficiency, but there are technical and operational challenges. Digital commerce leaders can use this research when planning a marketplace launch for a successful operation.


Download the Gartner® report, 10 Imperatives When Building an Enterprise Marketplace to discover:


  • Unlock revenue growth with smarter procurement and product strategies.
  • Discover the secrets to successful marketplace operations.
  • Learn the pros and cons of headless vs. full-stack solutions.
  • Align your marketplace seamlessly with digital commerce.
  • Deliver experiences buyers and sellers can’t resist.
  • and more!


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, 10 Imperatives When Building an Enterprise Marketplace, 6 August 2024, Sandy Shen, Jason Daigler.

Enterprise Marketplace

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