A marketplace application (app) platform is a type of platform that enables third-party developers to build and offer applications or services to users through a central marketplace. It is a software platform that provides a framework for developers to create applications that are hosted on the platform and offered to end-users through a centralized marketplace.
A marketplace app platform can offer a range of benefits to SaaS companies. By enabling third-party developers to build applications or services that integrate with their SaaS products, companies expand the functionality of their products and can offer a broader range of services to their customers. This can help to increase the stickiness of the product, drive user engagement, and increase revenue.
Marketplace app platforms also provide an opportunity for developers to create and sell applications that integrate with the SaaS product. Developers can leverage the platform’s user base to reach new customers, and in turn, SaaS companies can generate additional revenue from the sale of third-party applications or services.
Some examples of SaaS companies that offer marketplace app platforms include Salesforce AppExchange, HubSpot App Marketplace, and Shopify App Store.
