Deal registration, or deal reg, is a program where partners or resellers notify a vendor about a potential sales opportunity. By registering deals early, partners can secure certain benefits, such as price protection, exclusivity, or additional support from the vendor. This process helps ensure that partners get rewarded for bringing new business opportunities to the table, while the vendor gains visibility into their sales pipeline.
In the world of SaaS, deal registration plays a key role in fostering strong relationships between vendors and their partners, streamlining the sales process, and preventing conflicts between multiple partners working on the same lead.
How Deal Registration Works in SaaS
For SaaS vendors, deal reg programs allow partners to register deals when they identify a lead for a SaaS solution. Once the deal is registered and approved, the partner may receive various incentives, like increased margins or marketing resources, to help close the sale. This process ensures that the vendor is aware of who is working on each deal and avoids competition between partners targeting the same customer.
Deal registration not only benefits the reseller but also offers transparency and efficiency for SaaS companies trying to scale their channel sales.
Benefits of Deal Registration
- Increased Partner Loyalty: Partners feel valued for their efforts and receive rewards for successfully registering deals.
- Reduced Channel Conflict: Deal registration ensures that only the first partner to register a deal works on the opportunity, avoiding competition.
- Clear Sales Tracking: SaaS vendors gain a better understanding of their sales pipeline and can offer more focused support to close deals.
Deal registration is an essential tool in SaaS channel sales, offering benefits to both partners and vendors by promoting collaboration and accountability.
