In the SaaS world, Co-sell or Co-selling partnerships are a form of business relationship where two or more companies work together to sell software.
The main benefit of co-selling is that it allows each company to leverage the other company’s distribution channels, sales team, and expertise. The result is increased sales and better margins for both parties involved in the partnership.
Co-Sell vs Resell
Both co-selling and reselling are B2B partnerships but operate differently. When co-selling two companies sell collaboratively. While in a reseller relationship, one company creates the product and another resells that product at a higher cost, sometimes with additional services, called a value-added reseller (VAR).
